Mobile Ad Fraud Cost Marketers Nearly $1B Annually, Study Finds

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“A new type of ad fraud called mobile device hijacking could cost advertisers more than $857 million this year, according to a study from the ad fraud detection firm Forensiq. The fraudulent ads are served in the background after mobile device users download seemingly innocuous apps and games and grant permissions that enable those apps to hijack their devices to deliver fraudulent ads. Unlike botnets that are also responsible for large volumes of online ad fraud, the mobile device hijackers are enabled, albeit unintentionally, by users who approve permissions they believe they need to run the apps they’ve just downloaded”