Adobe All-In with Location-Based Marketing

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“An array of updates to Adobe’s Mobile Services will make it easier for businesses to engage with app-using customers on the go, according to the company. The new features are designed to give marketers, rather than app developers, greater control over the mobile messages sent to customers and more personalization based on where customers are and what they are doing at the time. The updated Adobe Mobile Services enable companies to send targeted in-app ads and messages, analyze app user activity and create messages based on user behavior, lifecycle metrics and location. “