Lees hier het meest recente artikel van crm-daily.com.
“The use of online ad blocking software, which is growing by double digits globally and is now moving into mobile as well as desktop devices, could cost marketers nearly $22 billion this year, according to a new study from PageFair and Adobe. Unless publishers can find better ways to earn revenues, ad blocking’s rapid growth poses an “eminent threat” to the Web as we know it, PageFair’s co-founder and CEO said. “
Lees hier het meest recente artikel van crm-daily.com.
“One of the big announcements expected to come out of Google’s I/O 2015 developers’ conference, which kicks off Thursday, is the revival of Google Wallet, along with the launch of Android Pay, the search giant’s answer to the Apple Pay mobile payments system launched last year. “
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“When Google paid $1.6 billion to acquire YouTube in 2006, the company had a vision for what could be. Today, Google is pressing into a new phase of that vision: e-commerce. “
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“With two big wins so far this week, Apple Pay appears to be gaining momentum in the contactless mobile payment landscape. Coming on the heels of Monday’s announcement that Discover will begin supporting Apple Pay this fall, Best Buy also said Monday that customers will soon be able to use the system to make in-app purchases. “
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“While mobile app usage in general grew considerably — 76 percent — last year, it was apps for mobile shopping that saw the largest increase: 174 percent, according to the latest figures from the mobile analytics firm Flurry. “