Facebook Changes Hitting Small Businesses Hard

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“Chrystal Bougon remembers the days when customers walked through the door of her plus-size lingerie shop in San Jose and uttered the phrase, “I saw you on Facebook.” Now the small business owner rarely hears those words. Concerned that people will leave the site if shown too many ads, Facebook this year began filtering users’ News Feeds to eliminate many of the unpaid status updates they receive from businesses they’ve “liked.” As businesses vie for limited space on the social network, that’s made it far tougher for them to reach customers without paying. “The philosophy behind Facebook is that the user comes first. “