Facebook Will Tell Marketers What Users Are Saying

Graag wil de redactie dit artikel van crm-daily.com met je delen

“Social networking giant Facebook is joining forces with big data company DataSift to roll out a new tool for marketers called Topic Data. The tool will enable brands and advertisers to gain insights from real-time user data while protecting the identity of individuals by aggregating and anonymizing results to provide insights, the companies said on Tuesday. We reached out to Facebook for more information about the initiative, and a spokesperson for the company told us that the company will be aggregating real-time data for DataSift to analyze”