AutoNation Shifting to an Online Storefront

Lees hier het meest recente artikel van crm-daily.com.

“AutoNation, the largest U.S. retailer of new cars, is abandoning old-school haggling in favor of an online storefront and set pricing on new and used cars. The move is the latest sign that consumers, empowered by a torrent of online data, are demanding a simpler, more efficient process for one of their most important purchases — along with a fair deal. “