Tech Giants Have New Ad Giant To Worry About

Graag wil de redactie dit artikel van crm-daily.com met je delen

“The $35.1 billion monster merger that Omnicom and Publicis announced Sunday could send rumblings throughout the digital-advertising landscape. While Google is the world’s biggest digital-ad network — and Facebook now is showing encouraging gains in mobile ads — the specter of OmniPub, as some call it, could eventually change all that. The combined company, to be called Publicis Omnicom Group, would create the world’s biggest provider of advertising. “