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“Do they really, really like you on Facebook? Or did they click the “like” button because they got something? The Federal Trade Commission holds a workshop [that] will look at how companies should disclose incentives on social-media “platforms that allow only short messages or a simple sign of approval,” says FTC advertising practices chief Mary Engle Incentives for consumers to “like” companies on Facebook fall into a “gray area” that depends on whether the number of likes a company has influences consumers in choosing their products, Engle says”

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Bron: crm-daily.com, 2012-05-31 14:48:28